About Us

Pamir Fashion derives its name from the Pamir mountain range straddling the north of Pakistan and Afghanistan as a western extension of the Himalayas. It breaks down into the Great Pamirs in the east and the Small Pamirs further to the west. The Pamirs contain some of the most untouched and pristine nature still left on earth, as well as some fairly unknown tribes and cultures.

Our Brand:

Vintage Afghan fabrics in all our bags.


    In our products we are bringing the ancient art of Afghan needle work into the modern fashion age! - Afghan Tribal and the City.

    We produce modern and chic bags, the fashion-conscious lady of today appreciates and can mix and match easily with the latest clothing and accessory trends.

    This way we are preserving the old fabrics and styles, by making them trendy and fashionable in today's world. Learn more about Afghan textiles here.


    Promoting Afghan culture and heritage


    40 years of war have reduced much of Afghanistan to mere survival mode. All handicraft techniques have been neglected and replaced by machine-made products from Pakistan and China. The arts scene has suffered, too, due to restrictions imposed by war and religious hard-liners. Today there's a fledgling arts-scene reemerging in Afghanistan and Pamir Fashion is supporting selected artists with collaborations so as to promote their works internationally and in a viable fashion.


    Operating socially responsibly

    Pamir Fashion is a social enterprise. That does not mean we are not operating on a for-profit basis. However, we make sure that our staff is paid monthly wages, not piece-rates, that they get medical support when needed and that all working conditions are safe and humane. 

    Employment creation in Afghanistan itself plays a vital role in creating and maintaining stability and peace. Without work and occupation any society is rife with discontent. Operating in Afghanistan is tough, it is a challenging business environment. But Pamir Fashion is proud to have become the company we are today - an export producer with content staff; we buy local and sell overseas. 


    Our company:

    Pamir Fashion is an Afghan for-profit company manufacturing and selling handbags, and scarves. All products are hand-crafted by our Afghan artisans. We are producing exclusively in Kabul and are managed by a German woman-owner.

    Our basic motivation in conducting this business has been to provide employment for Afghans. Something in dire need in today's Afghanistan - a country still staring down the abyss of continued conflict. We believe that economic and social growth is the best defense against war and unrest.

    What makes Pamir Fashion unique? Why pay more for our products?

    • All our products are limited edition only - a maximum of 5 pieces per design are produced.
    • Our bags and scarves are not mass-produced, but each bag 100% completed by one artisan which is more time-intensive than factory-line production, but gives ownership and pride to each artisan.
    • All our bags include vintage Afghan tribal fabrics - completely unique in the world. They are rare pieces which are not being made anymore. Vintage means they are at least 40 years old. All traditional fabrics are hand-stitched, no machine-made varieties.
    • We pay fair wages. We do not work with piece-rates and excessive hours. Each artisan collects a monthly salary, has a six-day work week and an 8-hour work day; our working conditions are safe, clean and professional for Afghan standards. Daily meals and unlimited drinks are provided. We provide assistance with medical expenses when needed.
    • Pamir Fashion use domestic inputs as much as possible so as to maximise positive trigger effects into the Afghan economy. By "domestic inputs" we mean both locally produced inputs and imported ones bought at local vendors.

    The domestic materials we use include: 

    Vintage Afghan embroidery fabrics made by Afghan nomads (Kutchis), the southern Pashtuns, the northern Uzbeks and the central Afghan Bamyan people. All of these fabrics are at least 40 years old and are therefore unique in the world. To learn more about Afghan embroidery click here.


    Hardware made in Afghanistan - all bag-feet and rings are made in Kabul to our specifications, thereby providing an additional tier of employment in the city.

    Notions bought in Afghanistan - all zippers and other sewing notions are bought in-country in support of local merchants.

    For additional questions please contact us via the green button below.